By Frank Demmler

Last week’s column may have hit a responsive chord.  I got a record number of e-mails by orders of magnitude (3 as compared to the usual 1).

Nonetheless, raising money without giving up equity is a popular topic. Last week’s column started:

Many first-time entrepreneurs, when discussing their fund raising needs, often close with, “… and I don’t want to sell any equity.”

Tilt? Not really.

The vast majority of start-ups will not go public, nor get acquired.  Yet, those who invest in such companies do want to get a return on their investment.  Being the shareholder of a closely held corporation may not be the right structure for such investors.

It is possible to satisfy the entrepreneur’s desire for retaining his equity and the investor’s desire for a return on his investment…

This week’s deal structure is a Loan with a Purchase Option and a Purchase Option Buyback.  That’s three separate agreements that work in concert to “do a deal:”

  • Loan– The capital that the investor makes available to your company.
  • Purchase Option– The investor’s right to buy 51% of your company at some time in the future.
  • Purchase Option Buyback– Your right to buy that Purchase Option from the investor before the investor can exercise it.

Unlike the Revenue Participation Certificate that seemed to be pretty simple, this deal structure appears to be complex.  I hope that I will explain it coherently in what follows.

Also, while this structure has been used for financing start-ups, it is probably better employed for growth capital. By the end of this article, I hope you will understand why.

Deal Mechanics

Let’s say you wanted to secure $500,000 for your company, but like last week’s entrepreneur, you don’t want to give up any equity. Let’s also say that I’m willing to provide that funding using this week’s structure.  Here’s how that would work:

I will lend your company $500,000 (the Loan) with simple annual interest of 10% payable quarterly (guaranteed by the company and you, personally).

The note matures on its fifth anniversary, meaning that you’ve got to pay me off at that time, although I’m willing to work with you to do that if certain conditions are met (described later).

We’re not done yet.

In addition to the note, I get an option to buy 51% of your company for $500,000 that I can exercise on the fifth anniversary of the note (the Purchase Option).

At the same time, you get an option to buy my Purchase Option for $500,000.  This right expires in the fifth anniversary of the note (the Purchase Option Buyback).

If you can satisfy me that you can honor a new note at that time, I’m willing finance your obligations to me.  In other words, I will lend you $1,000,000 (retirement of the original note ($500,000) plus purchase of my Purchase Option ($500,000)).  This will be a five-year term note at 10%, just like a car payment.




As compared to other deal structures that I’ve discussed, an annualized rate of return of less than 19% may appear to be a bargain to you, but it isn’t really. First, your management options will be constrained by this deal.  Also, it’s really two deals. The annualized return on the original $500,000 is over 22%. Then the loan of $1,000,000 is done at 10%, yielding a blended rate of 18.63%.


This is a classic “carrot and stick” deal.  You get money at a time when you need it without giving up any equity. BUT, if you aren’t able to exercise your option to buyback my Purchase Option, I can take the note that you owe me and use it to buy 51% of your company as of the note’s fifth anniversary. The presumption is that the “stick” will provide you with the necessary motivation that you will do everything in your power to avoid that outcome.

The Entrepreneur’s Perspective

First and foremost, you can avoid selling equity in your company.

This structure also has the benefit of not having to establish a value for the company. Since valuation is often a stumbling block for getting entrepreneurs and investors together, avoiding that impasse is a very real benefit. (Even the Purchase Option is defined in dollars.  If it’s exercised, the valuation at that time is already defined.)

It’s pretty straightforward in terms of administrative overhead.

A very important consideration for you is that the nature of this deal will force you to aggressively manage for cash flow. Unlike equity deals that are targeted at capital gains, this deal is exclusively cash-on-cash.

Another reality is that you’d better make sure that this money is all that you need because this deal structure will make raising money from other sources virtually impossible.

The Investor’s Perspective

First, I’ve got a deal that will triple my money, and then some.

Trying to fit a square peg into a round hole is never wise. I must exercise great discipline in the selection of companies that will qualify for this form of investment.

In terms of protection, if the company can’t satisfy the terms of the deal on the fifth anniversary, I can convert my note into 51% of the company and take control.  Then I can try to salvage whatever value I can for my investment.

Concurrently, I am betting on the belief that the prospect of this outcome will drive you to avoid it.

It is also true that if the initial investment doesn’t get the company to cash-positive operations, I am probably the only realistic source of additional financing.


As I said in the opening, this may not be the right deal structure for a start up.  Without existing revenues to use as the basis of a forecast, it is difficult for either potential participant to have sufficient confidence in the company’s ability to satisfy this deal structure.

All parties must consider tax consequences.  As tax laws change, the relative attractiveness of this structure may increase or decline.

Advice to entrepreneurs

  • Deal structures are only limited by the imaginations of the involved parties.
  • It is possible to structure deals without giving up equity.
  • Use good professionals to make sure your deal is structured properly.

Frank Demmler is Associate Teaching Professor of Entrepreneurship at the Donald H. Jones Center for Entrepreneurship at the Tepper School of Business at Carnegie Mellon University. Previously he was president & CEO of the Future Fund, general partner of the Pittsburgh Seed Fund, co-founder & investment advisor to the Western Pennsylvania Adventure Capital Fund, as well as vice president, venture development, for The Enterprise Corporation of Pittsburgh. An archive of this series of articles can be found at my website.


Source: 40 Deal Structure – Purchase Option Buyback